The Trusted Choice® Freedom Campaign digital display banner ads delivered impressive numbers in its first month, more than 11.2 million impressions and 5,571 clicks nationally and 3 million impressions and 931 clicks in South Carolina. There are two months remaining in this first flight of ads, and we expect those numbers to increase as the campaign is optmized.
Display banner ads appear adjacent to content on eligible web pages. Each time an ad is shown is one impression. Each time a consumer clicks on the banner ad is a click. Digital ads are optimized as analytics show what variables generate better consumer response.
These ads are running on websites such as trulia, Forbes, AutoTrader.com and the knot (as in "tying the knot") and directing prospects to the consumer website TrustedChoice.com where there are tools to "Find an agent" or "Get a quote." IIABSC has purchased additional ads in South Carolina markets on top of what our national association is doing.
Your agency has the opportunity to get in on the second flight of ads running Sept.-Nov. that will be tagged with your agency's information and direct prospects to your agency's website instead of TrustedChoice.com. Using the Trusted Choice Marketing Reimbursement Program, a $2,250 investment would target customers within a 3-to5 zip code area and is estimated to generate 800,000 impressions and 400 clicks.
Click the flyers at right for more information and contact Kiescha Cherry, 800.221.7917 x5443, with Trusted Choice® national.
Access additional Freedom Campaign materials at no cost from the Trusted Choice Agents Resource Center, trustedchoice.com/agents.
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