When the concept that became TrustedChoice.com was conceived, the core idea was that we would get new business to member agencies of the Big I, primarily from the direct writers and captive agencies. Mike McBride, the Chairman of the Trusted Choice® Board recently related the following success story that came from an entirely unexpected direction, one of their own insureds.
The CFO for one of the agency’s commercial accounts had some personal lines needs, but he never realized that they could be fulfilled by Mike’s agency. The CFO found TrustedChoice.com, and did a Find-An-Agent search.
When Mike’s agency was displayed, the client of course recognized it. He had never understood that he could get his personal coverages from his commercial agent. Once he had that realization, there was no question who he would contact.
As Mike said, “Fortunately, TrustedChoice.com served as a safety net for us to catch this individual.”
May breaks all records for traffic and referrals
TrustedChoice.com performance has continued to improve dramatically through the first six months of 2016. We ended May with over 405,000 visits, and we delivered 8,133 referrals to Advantage agencies during the month. In addition, we had 1,183 inquiries to Basic (non-subscribing) members.
New Consumer Workflow
Prior to the end of June, TrustedChoice.com will have a new and revised consumer workflow. This workflow will require the consumer to enter their contact information prior to getting the results of a Find-An-Agent search. This change is designed so that when the consumer chooses to ‘Contact’ one of the displayed agencies, an email will automatically be sent to the selected agency, providing notification to the agency for all referrals, even phone calls.
The intent is to provide real time information to agencies in order to improve their understanding of the prospects who are contacting them.
In the coming months, we’ve got many improvements scheduled for TrustedChoice.com. Some will provide more value for consumers, and others will be targeted at helping agencies and companies attract and write more of the business they prefer.
Learn more about TrustedChoice.com Advantage Subscriber program