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Getting started & marketing assistance

Programs to help you co-brand your agency with Trusted Choice®

  • Agents Resource Center. Download Trusted Choice logos and customizable marketing materials. Learn how to get a review of your agency website and social media with actionable steps for improvement.​  

  • Marketing Reimbursement Program. Get reimbursed for a portion of your expenses related to co-branding with Trusted Choice. Licensed member agencies can receive up to $1,250 back on Trusted Choice logo items, co-branded marketing materials and updating their agency websites.

 Trusted Choice logo with "You need an inndependent insurance agent" tagline

VISIT THE AGENCY RESOURCE CENTER​​


After reviewing the Pledge of Performance, the next best place to go is the Trusted Choice Agents Resource Center (trustedchoice.com/agents).  Here, you can access logo files, marketing materials, training resources and so much more. 


Download logos
View/download logos in various styles and formats for digital and print use. Contact our Director of Communications if you need help with specific formats.


Marketing Survey
Ever wonder how your agency's marketing compares to other agencies? Take a quick survey and we'll provide you a marketing scorecard and ideas on how to improve. You can also compare your agency with other agencies based on several criteria. Take a minute to see if you MeasureUp!

Access Marketing Campaign Materials
​Trusted Choice® has created and consumer-tested several advertising Campaigns, and as a Trusted Choice® independent agent, you are licensed to use all campaign materials freely and co-brand them with your agency's information.  

Customizable campaign materials include print ads, television ads​, radio ads, web banners, self-mailers, postcards and more.

Current campaigns include: "Let's Talk!," a campaign against distracted driving, and the Freedom Campaign that shows independent agents are not tied down and free to do what's right for consumers.
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Digital Review of Your Agency Website & Social Media
Is your website optimized? Need some help with social media? Our Digital Reviews provide a one-on-one consultation and detailed report on how you can improve your agency website and social media outlets. You'll walk away with an actionable report that spells out your next steps.





The agency's designated Trusted Choice Principal should have automatic access to the Agents Resource Center.  Contact us if you have problems logging in.  

trustedchoice.com/agents


The Agents Resource Center also features Advertising 101, a toolkit with step-by-step strategies to create the right message, form a plan and create the perfect pitch!

Trusted Choice's Advertising 101 for agents can be found at the Trusted Choice Agents Resource Center.

In order to support your agency's branding efforts, Trusted Choice® reimburses some of your associated costs each year. 

New members and first-time MRP applicants are reimbursed on materials such as business cards, letterhead or agency signage. 

All members are reimbursed in the creation or updating of a digital presence to include the Trusted Choice logo, link to consumer website and Pledge of Performance. Additional reimbursement tiers provide support for those agencies that participate in the current advertising and/or wholesale digital media campaigns.

All MRP funds are available on a first-come, first-served basis. Agencies with multiple locations may submit separate MRP applications for each location.​

Trusted Choice logo on a long blue triangle background

Also (see MRP guidelines​ for details):

  • Reimursements will not be made for ongoing expenses such as website hosting/maintenance, directory listings, subscriptions to marketing services, expenses for yellow pages ads or other phone-book advertising.

  • Tier one reimbursements for items such as advertising, agency signs, business cards, letterhead or promotional items are limited to new Trusted Choice members or first-time MRP users only.

  • Tier two reimbursements for updating your agency's digital presence (website, mobile app, social media) require a "website/social media checkup," provided by Trusted Choice.

 


​send questions or pre-approvals to TrustedChoice@iiaba.net​


Tier One: Trusted Choice will reimburse 50 percent of your total spent for use of the Trusted Choice logo on any consumer-focused items. Maximum reimbursement is $750. For new members or first-time MRP applicants only.

This includes, but it not limited to: Freedom Campaign materials, promotional items, original advertising, business cards, etc.


Tier Two:  Trusted Choice will reimburse 50 percent of your total spent for digital upgrade (updates to agency website, social media, mobile app) using a web developer/ vendor. Maximum reimbursement is $500. For members who were not reimbursed for digital upgrade in 2016 or 2017.