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Trusted Choice® Free Marketing Resources

Trusted Choice® is the marketing brand for independent agents nationwide, created exclusively for Big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: Choice, Customization and Advocacy.

Members can access and explore the full suite of available programs at the Trusted Choice® Agents Resource Center.


Trusted Choice logo with "You need an inndependent insurance agent" tagline 

Pledge of Performance

The only requirement of participation is to sign the licensing agreement, renewed annually with your IIABSC membership, and to agree to adhere to the standards of service stated in the Pledge of Performance.

Created through an alliance of the Trusted Choice® and key insurance carriers, is an industry initiative with the of recapturing and expanding the independent channel’s share of the insurance market through a national consumer website with agency locator tools and online rating capabilities. Targets both personal lines and commercial lines consumers.