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Diversity

Diversity is an often-avoided way to grow sales because it takes you and your staff out of their comfort zone, and there is plenty of opportunity... to make mistakes!

Those who venture out are rewarded because embracing the diversity of your community is one of the most enduring ways to grow your customer base. It also makes you a better citizen, and "community" is something independent agents do well. 


Level Up Agent Summit - January 2020

This inaugural business and inclusion event taking place on January 14-15, will bring independent agents and other IA channel leaders from across the country together to learn key business strategies with a heightened focus on sales, marketing, agency operations, leadership, and technology. The goal? Agency growth, as well as increased innovation and sustainability through diversity and inclusion.

Registration now open, take advantage of early bird pricing of $199 through September 30.

As our neighborhoods and cities continue to grow in multiculturalism, it is critical that our independent agency channel proactively embraces such change by collectively weaving diversity and inclusion into the fabric of our business practices. Nielsen, a global data analytics company, reports 21 of the top 25 most populated U.S.         

What makes Level Up different? Everything. You will get step-by-step guidance by both global business leaders and agency leaders on how to build a culture of inclusion and diversity within your agencies.  You can also customize your day to include whatever is most important to you. From attracting the next generation of all-stars or understanding demographic buying power to developing multicultural networks or kick-starting an agency perpetuation plan theres something for everyone at Level Up!

A special thank you to the Big I Diversity Council for their hard work and focus on engaging and developing a sustainable diverse independent agency network.

Learn more/Register

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HOW TO MARKET TO PEOPLE NOT LIKE YOU

To guide you along with embracing diversity, our national association enlisted the help of Kelly McDonald, author of How to Market to People Not Like You, and created an ABEN webcast series free to agency members.

Learn more on the series webpage

The Diversity Marketing webcast series focuses on age, gender and ethnicity, but embracing diversity is about much more than that. It is about the different viewpoints, lifestyles, affluence, religious beliefs, values and interests held by the individuals in your community.

Your agency marketing can no longer be "one size fits all." The general market no longer exists.

Grid of photos with a variety of ethnically diverse families and nationalities