IIABSC has invested in an ongoing digital media campaign to help consumers looking online for insurance coverage find your agency by way of the consumer website, trustedchoice.com.
Running for three months in the spring and then again for three months in the fall, Trusted Choice Freedom Campaign display banner ads appeared to South Carolina consumers viewing websites such as YouTube, The Weather Channel and Careerbuilder.com.
Sponsored content will also display to our target markets on Facebook during that same time.
These banner ads were targeted based on age, web behavior and location. Throughout the year they are estimated to yield 20.5 million impressions and more than 10,000 visits by consumers to our website, trustedchoice.com.
Most importantly, the response to these ads was be tracked closely and consistently optimized for maximum performance. That means that Trusted Choice sees what gets a response from consumers and then does more of what was successful. This capacity is the strength of digital campaigns.
Agencies who are Advantage Subscribers of TrustedChoice.com receive the maximum benefit of our investment.