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"Is Insurance a Commodity" resource page

Part of VU's collection of featured resources on topics important to agents

All insurance policies are not the same, regardless of what the media or advertisements say, and insurance is not a commodity where the only material difference is price. This VU special section gathers information and tools to help Big "I" members combat the low-cost advertising that results in consumers buying inferior products. 

Sample articles:
  • Price Check
  • Autos, Crimes and Racing... really, insurance is not a commodity
  • Do HO policies have to become commoditized too?

View it now on the Big "I" Virtual University

​​​IIABSC agency members have access to our online resource of insurance, business and technology articles as well as sample ISO forms, white papers and other information on issues affecting today's insurance marketplace.