Thankfully, today most of our members have a website. However, many websites deliver less value than agencies expect. While there are a number of reasons why, there is an easy and inexpensive way to address these issues.
If your website isn’t great, the easiest and least expensive way to improve your agency’s presence on the web is to purchase an Advantage profile on TrustedChoice.com.
Mobile First
Most agency websites don’t rank (show up on page one) for any search terms other than the name of the agency. Many times, they don’t even rank for that.
TrustedChoice.com is considered to be a very reputable site by Google. That means that Advantage agency profiles rank very well, in some instances more highly than the agency’s own website!
Profile Rank
Most agency websites don’t rank (show up on page one) for any search terms other than the name of the agency. Many times, they don’t even rank for that.
TrustedChoice.com is considered to be a very reputable site by Google. That means that Advantage agency profiles rank very well, in some instances more highly than the agency’s own website!
Power of Content
Agencies inability to rank for insurance search terms is problematic. The number of agencies with unaided recall (the ability to remember that Smith Insurance is an agency in Lakeville MN without a reminder) is very small. Thus, anyone who is Googling the agency name already is very familiar with the agency, but a minute percentage of searchers.
Real world search is more likely to involve keywords related to insurance. And when the consumer searches for volunteer board insurance, the majority of agencies have ZERO chance of being shown in the top 20 pages of the results.
This is where TrustedChoice.com’s value proposition comes into it’s own. Today, TrustedChoice.com is one of the top 5 results on page ONE (one of the 5 best pages in the internet) for over 11,000 insurance search terms. This is due to the breadth and quality of the content (web pages) that TrustedChoice.com publishes every week.
When that consumer educates themselves on their insurance issues and then looks to find a local agency with whom they can work, Advantage agencies are shown at the top of the list.
For more information, call TrustedChoice.com at 1-855-372-8755.