Skip Ribbon Commands
Skip to main content

SCDOI Launches Drive Smart Campaign in April

Campaign resources challenge South Carolinians to drive distraction free

The SCDOI recently launched their Drive Smart campaign, which is a public awareness effort to challenge South Carolinians to drive without distractions. We encourage agents to share campaign materials on their agency websites and social media as well as supplementing campaign materials those provided via the Trusted Choice agency resource website (

The SCDOI is highlighting some of the real dangers of taking your eyes off the road on its campaign website ( They have also created a five-question Drive Smart Quiz ( and throughout April will be sharing information via social media about distrated driving and ways to drive distraction-free.

The campaign is in coordination with the National Highway Traffic Safety Administration's Distracted Driving Awareness Month in April.


Photo taken from perspective of car's back seat looking at approaching white auto, entire image is blurred to show movement. Quote: Texting and driving is 6X more dangerous than driving drunk - NHTSA

Consumer Alert: If You’re Distracted, Who’s Driving?

You are 90 percent more likely to have an accident when driving distracted. So, it begs the question, who is driving when you’re distracted?

We all know it’s dangerous, yet we still drive distracted. Maybe not all the time, but sometimes.

April is Distracted Driving Awareness Month

That’s why the South Carolina Department of Insurance is conducting a #DriveSmart campaign in conjunction with the National Highway Traffic Safety Administration’s Distracted Driving Awareness Month.

Since we all have some work to do to be smarter, more focused drivers, let’s review some of the reasons we should all put the phone down and leave the distractions for when we’re safely stopped.

Texting and Driving Isn’t the Only Form of Distracted Driving

Taking your eyes off the road for a moment may not seem like a big deal. Would it change your perspective to know that your 2,800-pound car will travel the length of an entire football field in the time it takes you to read one text message when going 55 mph? And cell phones aren’t the only form of distraction.

Anything you do that diverts your attention from driving means you’re a distracted driver. That includes checking your makeup, eating, changing the radio, setting your navigation, and yes, texting.

Despite knowing the dangers, we still find distracted driving to be a pervasive problem in this state and country.

Unfortunately, the consequences can be deadly.

Distracted Driving Costs Lives and Increases Auto Insurance Premiums

Distracted driving kills more than eight people every day in the U.S. due to distracted driving. South Carolina has the unfortunate distinction of ranking #1 out of all states in Fatality Rate per 100 million vehicle miles driven.

Not only can it cost you your own or someone else’s life, it can cost you in other ways.

Your car insurance premiums stand to rise significantly if you engage in distracted driving. In South Carolina, you can expect your premiums to increase by around 51 percent if you’re at fault in an accident and injure someone according to a recent study by South Carolina averages two crashes every hour that involve a distracted driver. Don’t let you or your loved ones get caught in one of them.

Here are some easy ways to break the habit before the consequences catch up with you.

Drive Smart by Driving Distraction-Free

Minimize distractions before you take the car out of park. Set your navigation, radio and climate controls and silence phone notifications before you hit the road. Make sure your kids or other passengers have everything they need.

If you need to take your attention off the road for any reason, wait until you’re safely stopped before doing so. Remember, when you’re distracted, no one’s driving.

Learn More at

Take our 5-question quiz to find out if you #DriveSmart:

Facts about distracted driving:

✓ You are 90% more likely to have an accident when driving distracted.

✓ Texting and driving is 6x more dangerous than driving drunk.

✓ Distracted driving kills more than 8 people and injures another 1,095 people daily in the U.S.

✓ South Carolina ranks #1 out of all states in fatality rate per 100 million vehicle miles driven.

✓ South Carolina averages two crashes every hour involving a distracted driver.

#DriveSmart for National Distracted Driving Awareness Month