​​IIABA's Best Practices study​ created an online guide to provide you direction in confidently and efficiently providing meaningful, valuable and profitable customer service as a foundation of your business.​

Most of the material is written, but includes videos, checklists and worksheets to get you started in implementation. 

The complexion of today’s marketplace allows your agency to be the hub of its own community as well as a member of many other communities – all populated by consumers. Some of these consumers are your customers, and you want to make sure they stay with you. Others are prospective customers who need to be convinced to do business with you. 

Let Best Practices get you started on the work of improving your agency. 

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